March 3, 2008

Nature Matching System

Tattfoo Tan came up with a brilliant way to encourage people to incorporate a greater variety of fruits and vegetables into their diets. From Tattfoo's site:
NMS­­—Nature Matching System was developed by Tattfoo as a reminder to consume your daily recommended doses of color. The shades of color displayed at farmers’ markets are more than skin deep, reflecting the inner potential of every fruit and vegetable; intense colors might even be called nature’s nutrition labels. They get many of their colors from phytonutrients, compounds that play key roles in health and reduce the risk of heart disease and cancer. The more colors come together at a meal, the better.

The temporary mural on display in DUMBO (Brooklyn, NY)

Left: the color, Right: fruits & veggies

You can pick up your own signed print right here. [Via the ever-exciting katy elliott]