April 21, 2016

Designer Spotlight: Claudia Owen

This week we are not only celebrating the first bits of spring but also new designs from the amazing Claudia Owen. Hailing from Down Under, this Australian designer has an expansive collection on our site for any cause of celebration. We had the chance to speak to this busy lady about her design process and what she uses for inspiration. Take a peek below for a glimpse into her world.

Q : Take us through a typical day designing.
A : My day typically starts at 4:30 in the morning while my daughter sleeps so I can do a few hours of work before she gets up. I prepare a warm cup of tea, have a good audio book to listen to and get to work. Before I start designing I like to have an idea of what kind of look I’m trying to achieve and then I start experimenting with different layouts and color combinations. As I explore and play around with what I have, I find that different ideas and designs concepts start to emerge so I work on those concepts over a few days, that way each day I can look at my work and tweak the designs until they are finished.
Once my daughter is up, my morning is filled with other mummy activities so I have a big break from my work until the afternoon when I have a babysitter look after my daughter for a few hours while I work. Once I’m at work again, I continue working and exploring new ideas until the new designs feel finished. 

Q : How did you get interested in the stationery industry?
A : My background is in graphic design so I’ve always loved design and working with layouts and typography.  Stationery is so much fun to design and I love coming up with new ideas that people can use for their special events.

Q : Where do you find inspiration for your designs?
A : A fun technique I’ve been using lately is to look at photos and grab some of those elements in the photo and turn them into a card. I find this way of working lots of fun and also a wonderful challenge at the same time. The other great thing about this way of working is that I usually end up with a design that is unique and I end up using colors and layouts that I would have probably never considered otherwise.

Here are some examples of some of my designs inspired by beautiful photos: 
This card design is inspired by an iconic design, the Red and Blue Chair designed by Gerrit Rietveld in 1918. The chair is representative of De Stijl movement. 
This card design is inspired by this gorgeous colorful boot. Image via The Blonde Salad. I think these bright colors make a wonderful summery party invite don’t you think?

This card design is inspired by this gorgeous dress called Calculated Risk by Camilla and Marc. The colors and the design of this dress are slightly unusual but I think that is what makes this dress so unique. I think it also makes a great card too.
This card design is inspired by this beautiful photo by Not So Mumsy. I thought the colors and the stripes gave this card a very nautical feel about it.

This card design is inspired by this t-shirt from Witchery. Stripes are so much fun to wear and they also make great cards too! I wouldn’t normally put these two colors together, but I like the result. 

Q : What trends are you loving right now?
A : The trend I’m loving rght now is marbling. There are many ways that you can introduce this trend into your designs and I’ve been having lots of fun creating a number of designs inspired by this.

Q : What is your favorite part of spring?
A : Spring is a beautiful time of the year and I love to see everything turn green and watch the flowers bloom.  I love the warm weather, longer days and spend time outdoors enjoying the sunshine.  I love everything about spring! Unfortunately for me, on this side of the world is autumn right now but we are still getting beautiful warm days.

Q : You’re going on a picnic, what do you bring?
A : Apart from some food and a very comfortable blanket I would take my sketchbook and my camera so I can draw and take hundreds of pictures.

Shop the collection here for a unique way to celebrate the most important occasions.