April 23, 2019

Diamonds – A Girl’s Best Friend and April’s Birthstone


Diamonds are the hardest substance found in nature, and one of the most popular jewels the world over. Diamonds have a long history of popularity, but they really came to prominence as the premier gemstone of choice for engagement and wedding rings in the late 1930s and early 1940s in the United States. A female copywriter coined the phrase “A diamond is Forever” for an advertising campaign her agency did for the DeBeers Consolidated Mines Company of South Africa. The campaign, suggesting that a diamond would always keep its value and symbolizes lasting love, was so successful that diamonds increased in popularity by 55% between 1938 and 1941. This slogan was so successful and memorable that it was named as the best advertising slogan of the 20th century by Advertising Age magazine.

Although diamonds are certainly not the only jewel used in engagement, wedding, or anniversary rings, they are very often the gem of choice. It’s been said that diamonds are a girl’s best friend, and here at Fine Stationery, we love the look of elegance that diamonds lend to everything they touch, including stationery! Diamonds evoke a sense of luxury, style, class, and value, so what better way to add a touch of sophistication to your engagement party invitations or save the date reminders than with an image of the iconic diamond?

Diamonds aren’t just for weddings, though. The unique sparkle of a classic diamond looks fantastic on a New Year’s party invitation or a baby announcement for that new little boy or girl in your life. You just can’t go wrong when you dress up your stationery with diamonds, no matter what the occasion!

If you or a friend celebrate your birthday in the month of April, you’re blessed to have the diamond as your personal birthstone! How great is that? Are you planning a big, blingy birthday bash for yourself or a best friend? You’ll find a great selection of beautiful, sparkly birthday party invitations here at Fine Stationery. Whether it’s a first birthday, a Quinceañera celebration, or a 50th birthday, you’re never too young or old to enjoy the beauty of diamonds.


If you need help choosing your party invitations, wedding invitations, or baby announcements, our Stationery Consultants are here to assist you Monday through Friday from 9:00 am to 5:00 pm EST, for everything from etiquette questions to helping you find that special item you’re looking for on our website, our team is standing by to help. Whatever your fine stationery needs, our top-quality products can meet those needs. Give us a call at 1-888-808-FINE(3463) or send your question to us via email at [email protected], and we’ll be happy to help you.